Airtel launches 'Airtel Zero' to provide free Internet access on Apps | MobileTelco

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Bharti Airtel today has launched new innovative step in the Indian Telecom sector for providing Internet access on selected apps later on it will get add some more with it, that will enable users to get access to applications and services with zero data charges. Called ‘Airtel Zero’, the platform will allow users to access chat apps, e-commerce sites, gaming portals and other Internet-based services without having to pay for the data usage.


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Mr. Srini Gopalan, Director, Consumer Business, at Bharti Airtel commenting on the launch 'This is exciting for customers because a lot of their favourite apps can now be accessed without data charges, and a lot of new apps that small start-ups want to offer now become free.
Gopalan said that everyone would be free to join the platform. “This is an open platform with non-discriminatory pricing, and we believe it will be a win-win for customers and e-commerce players.'
Airtel Zero is now for Android and iOS platform, which later on come with other OS helps to reduce costs by one-third for start-ups into digital marketing. Airtel will collect the data charges from the app service providers. Airtel is in talks with potential partners and is expected to launch with at least 100 apps on the platform.
Specifically, ‘Airtel Zero’ can work as a highly efficient marketing mechanism for small developers or startup shops that face budget constraints towards driving promotions and app downloads. “The results of our pilot program indicate that ‘Airtel Zero’ can deliver the same results as traditional digital marketing channels at 1/3rd the cost – thus underscoring the immense value it can deliver for developers across. Following an extremely successful pilot phase, we are seeing a lot of interest from businesses across the board (including several small startup firms), and expect a large number of applications to sign on. We invite all application developers to register their interest in ‘Airtel Zero’ and see the compelling reach it can deliver to Airtel’s 200 million plus customers across India” added Gopalan.

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Mobile Telco: Airtel launches 'Airtel Zero' to provide free Internet access on Apps | MobileTelco
Airtel launches 'Airtel Zero' to provide free Internet access on Apps | MobileTelco
Airtel launches 'Airtel Zero' to provide free access on Apps | MobileTelco Airtel Zero latest news Airtel Zero latest news in India Airtel Zero news in India Airtel Zero Airtel Zero Airtel Zero Airtel Zero Airtel latest news in India Airtel news in India Airtel free access Airtel free internet access apps
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